quality

e-shop

recognition

To raise consumers' confidence

in Hong Kong's e-shops

Enquiry:

2866-8311 / qeshop@hkrma.org

OBJECTIVES
Quality E-Shop Recognition Scheme, introduced by Hong Kong Retail Management Association (HKRMA), provides a comprehensive and objective assessment for e-shops in Hong Kong. The scheme aims to give recognition to quality e-shops and develop industry-wide standards and best practices for online retailing in Hong Kong.
 

To develop industry-wide standards and best practices for online retailing in Hong Kong

Marble Surface

To give recognition to quality e-shops

To raise consumers' confidence in Hong Kong's e-shops

 

ASSESSMENT CRITERIA

 Assessment criteria and mechanism are well justified by HKRMA's independent sub-committee. Stages of assessment include Mystery Shopper Assessment and Final Audit by HKRMA, covering the following criteria based on the framework of "3 Perspectives and 4 Key Qualities". 

3 PERSPECTIVES

4 KEY QUALITIES

STAGE OF ASSESSMENT

STEP 1Complete a FREE E-Shop Health Check to get your e-shop quality report
STEP 2Submit Online Application and settle payment
STEP 3Receive a assessment report in 4 to 6 weeks
STEP 4(PASS) Get your e-shop recognition logo and certification;
(FAIL) Submit reassessment application

OPERATOR'S TRUST & DEVELOPMENT

CUSTOMER

EXPERIENCE

CONTRACT

FULFILLMENT

OPERATION

INFORMATION

SERVICE

SYSTEM

RECOGNITION

 

Get 4 recognition in 1 price to raise consumers' confidence 

 

Quality E-Shop Recognition 優質網店認證


  • E-Shop is eligible to apply for Quality E-Shop Recognition Scheme if your e-shop has a registered domain name and provides online check-out
    如你的網店具備已註冊域名及提供網上付款選項,即可申請優網店認證計劃
  • Over 60 assessment criteria on E-Shop’s Trust & Development, Customer Experience & Contract Fulfillment
    超過60個項網店在信譽及發展、顧客體驗及履行交易三大範疇的基礎條件
  • E-shop who passes 23 e-shop prerequisites will be recognized as "Quality E-Shop"
    參加網店通過23個網店基礎條件則獲發「優網店認證
  • E-shop who attains 90% or above out of total score will be recognized as "Premium Quality E-Shop" (Only applicable to Plan 3 - All-rounded Assessment)
    參加網店取得總分90% 或以上則獲發 「卓越優網店認證 (只適用於計劃三的全面評審)
  • E-shop would be granted an extra "TRUST E-Shop" Recognition for FREE
    如參加網店免費額外獲得信譽網店認證
  • E-shop who passess the assessment will get a recognition logo and certificate, which will be valid for 12 months and can be used on its e-shop or promotional materials to raise consumers’ confidence. Renewal is required before the expiry date and use of expired logo is prohibited
    通過認證的網店可獲得有效期為12個月的認證標籤及證書,並可用於網店及宣傳品上以加強消費者對 貴網店的信心。認證網店必須在認證過期前提交續期,否則不可在其網店頁面、廣告及宣傳品上使用逾期的標誌




No Fakes Pledge 正版正貨標籤


  • The recognized e-shop of HKRMA Full Member Company is eligible to apply for No Fakes Pledge Scheme for FREE, a scheme established by the Intellectual Property Department.
    如認證網店同時為協會的公司會員,即可免費申請政府知識產權署的「正版正貨承諾」計劃。
  • Renewal is required before the expiry date and use of expired logo is prohibited.
    「正版正貨承諾」計劃之會籍必須每年續期一次,否則不可在其網店頁面、廣告及宣傳品上使用逾期的標誌。
  • The Intellectual Property Department reserves the final approval right. 知識產權署保留審批的最終決定權。
  • Please CLICK HERE for details of "No Fakes Pledge" Scheme.
    按此查看「正版正貨承諾」計劃詳情




Web Accessibility Recognition 無障礙網頁嘉許


  • To encourage e-shop to be more accessible and friendly for person with disabilities, the scheme has incorporated assessment criteria of Web Accessibility in Full Assessment Plan.
    為鼓勵網店能為殘疾人士提供易用的網上服務,優質網店認證計劃於全面評審計劃中增加了無障礙網頁設計的評審準則。
  • E-shop who fulfills the criteria would be additionally awarded for a "Friendly Website Recognition" Logo, granted by Hong Kong Internet Registration Corporation Limited (HKIRC). The HKIRC reserves the final approval right.
    符合無障礙設計評審之網店可額外獲得由香港互聯網註冊管理有限公司頒發的無障礙網頁嘉許計劃「友善網站」標誌。香港互聯網註冊管理有限公司保留審批的最終決定權。
  • Please CLICK HERE for details of Web Accessibility Recognition Scheme.
    按此查看無障礙網頁嘉許計劃詳情
  • Only applicable to Plan 3 - All-rounded Assessment.
    只適用於優質網店認證的計劃三的全面評審。




TRUST E-Shop Recognition 信譽網店認證


  • E-shop is eligible to apply for "TRUST E-Shop" Recognition if 1) it has a registered domain name and provide online check-out; or 2) it runs on e-Marketplace or Social Media
    具備已註冊域名及提供網上付款選項的網店 或 營運於電子市集或社交媒體的網店均可申請『信譽網店認證
  • Assessment on 10 prerequisites of E-Shop’s Trust and Development including 0 complaint record in Consumer Council the past 12 months
    評審共有10個網店在信譽及發展方面的基礎條件,包括在過去12個月的消費者委員會投訴記錄為 0
  • E-Shop who passes the 10 prerequisites will be recognized as a “TRUST E-Shop”
    通過此10個基礎條件則可認證為『信譽網店』
  • E-shop who joins Plan 2 - Standard Assessment or Plan 3 - All-rounded Assessment will get "TRUST E-Shop" Recognition for FREE if the complaint record in Consumer Council is 0 in the past 12 months
    參加計劃二的基本評審 或 計劃三的全面評審 的網店,如在過去12個月的消費者委員會投訴記錄為 0則可免費額外獲得“ 信譽網店”認證
  • E-shop who passess the assessment will get a recognition logo, which will be valid for 12 months and can be used on its e-shop or promotional materials to raise consumers’ confidence. Renewal is required before the expiry date and use of expired logo is prohibited
    通過認證的網店可獲得有效期為12個月的認證標籤,並可用於網店及宣傳品上以加強消費者對 貴網店的信心。認證網店必須在認證過期前提交續期,否則不可在其網店頁面、廣告及宣傳品上使用逾期的標誌





 

REPRESENTATION

 

Recognized e-shop achieves  5 key e-shop elements of T.R.U.S.T. 

TRUSTWORTHINESS
- Sustainable business
- Good reputation with good track record of sale
RECOGNIZED HARDWARE
- Deployed on a trusted hosting platform or licensed software
- Hosted in a certified data centre
USER-FRIENDLY
- Quality online customer experience.
- User-friendly interface with clear navigational menu
- Smooth transaction process
SAFE
- Provide PCI DSS Payment option(s)
- SSL Secure Site to protect consumers' personal information and transaction
TIMELINESS
- Timeliness delivery in good condition / good manner
- Timeliness response with quality customer service
Show More
 

ELIGIBILITY & PARTICIPATION FEE

APPLICATION FEE 計劃收費

Plan 1: TRUST E-Shop Recognition 計劃一:信譽網店認證


Download Fee Table 下載申請收費表 >
Submit Online Application 提交網上申請 >

  • Assessment on 10 prerequisites of E-Shop’s Trust and Development including 0 complaint record in Consumer Council the past 12 months
    評審共有10個網店在信譽及發展方面的基礎條件,包括在過去12個月的消費者委員會投訴記錄為 0
  • E-Shop who passes the 10 prerequisites will be recognized as a “TRUST E-Shop”
    通過此10個基礎條件則可認證為『信譽網店』

Application Fee 申請費用

Member會員: HK$800* / Non-member非會員: HK$1,200

*NEW Full Member and 2021 RENEWED Full Member who submit its first application will enjoy special discounts at HK$500 only.

首次申請計劃的新會員及2021續會會員申請費用只需HK$500




Plan 2: QUALITY E-Shop Recognition - All-rounded Assessment  計劃二:優網店認證 - 基本評審


​​​​​ Download Fee Table 下載申請收費表 > Free Health Check 免費網店評估 > Submit Online Application 提交網上申請 >

  • Assessment on 23 prerequisites of E-Shop’s Trust & Development, Customer Experience & Contract Fulfillment
    評審共有23個網店在信譽及發展、​顧客體驗及履行交易三大範疇的基礎條件
  • E-Shop who passes the 23 prerequisites will be recognized as a "QUALITY E-Shop”
    通過23個網店基礎條件則獲發「優網店」認證
  • E-shop would be granted an extra "TRUST E-Shop" Recognition for FREE
    如參加網店可免費額外獲得「信譽網店」認證
  • "Top 10 Quality E-Shop Award" is not entitled to the recognized e-shops of Plan 2
    此計劃之證網店將不能競選『十大優質網店大獎』
Application Fee 申請費用 Member會員: HK$2,000* / Non-member非會員: HK$2,400 *Free of charge to E-tailer Full Member 協會網上零售商會員免費申請




Re-assessment 重新評審費用


Participating e-shop, who fails the 1st assessment, is allowed to apply for re-assessment within three months with a maximum of two times upon the receipt of 1st assessment report. 如參與網店未能通過第一次評審取得認證,該網店可於收妥第一次評審報告後起計三個月內申請最多兩次的重新評審。




Plan 2: QUALITY E-Shop Recognition - All-rounded Assessment 計劃三:優網店認證 - 全面評審


​​​​​ Download Fee Table 下載申請收費表 > Free Health Check 免費網店評估 > Submit Online Application 提交網上申請 >

  • Over 60 assessment criteria on E-Shop’s Trust & Development, Customer Experience & Contract Fulfillment with detail assessment report
    超過60個項網店在信譽及發展、​顧客體驗及履行交易三大範疇的評審條件,並提供全面網店評審及報告
  • E-shop attained 90% or above out of total score would be recognized as "Premium Quality E-Shop"
    網店取得總分90% 或以上將會被認證為 「卓越優網店」
  • E-shop would be granted an extra "TRUST E-Shop" Recognition for FREE
    如參加網店在可免費額外獲得「信譽網店」認證
  • Recognized e-shops, who pass in the 1st assessment, will enter "Top 10 Quality E-Shop Award" of that calendar year automatically without any charge
    認證網店將免費自動進入該年度的『十大優質網店大獎』之競選,唯重新評審之網店將不適用
Application Fee 申請費用 Member會員: HK$3,000* / Non-member非會員: HK$3,800

* Special Offer 特別優惠

  1. NEW Full Member and 2021 RENEWED Full Member who submit its first application will enjoy 50% off discount at HK$1,500 only
    首次申請計劃的新會員及2021續會會員可享半價優惠只需HK$1,500

  2. HK$1,000 only for E-tailer Full Member 協會網上零售商會員申請費用只需HK$1,000





ELIGIBILITY 申請資格

ELIGIBILITY 申請資格


The managing company or the participating e-shop shall:

  • have a valid business registration and a physical business address with substantial operation in Hong Kong
  • Be fully operative for at least a year (calculated from the first transaction date);
  • Engage in the retail sale of merchandise or the provision of retail services to individual customers in Hong Kong;
  • Operate in a website with a registered domain name OR in e-Marketplace, which provide online check-out; OR in Social Media platform (Facebook or Instagram);
  • Have no record of trading in counterfeit goods.
參與網店的管理公司或網店必須:
  • 持有有效的商業登記證及香港實體辦公地址;
  • 已營運最少一年(日期以第一宗交易計算);
  • 銷售商品或提供零售服務的對象必須包括香港地區的個人客戶;
  • 營運於具網上付款選項的註冊域名網站或電子市集(e-marketplace);或社交媒體(Facebook或Instagram) ;
  • 沒有任何售賣偽造品的紀錄。





I am interested in applying for Quality E-Shop Recognition, please contact me for details!
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WHAT OUR QUALITY

E-SHOPS SAY

「優網店」認證及獎項令我們被香港市場肯定,令我們更有信心面對全球化的發展。

此認證及獎項在業界是對我們團隊的肯定,亦可加強供應商及消費者對我們的信心。

此認證及獎項除了我們品牌的肯定,更是一種鞭策; 因此此計劃需每年續期,提醒我們每年做好自己,以客人主導為目標。

「優網店」認證是行內的信心指標,令更多消費者認識到我們的網店。

「優網店」認證是行內的信心指標,令更多消費者認識到我們的網店。

HKRMA有廣泛的認受性,得獎的確是令我們在網上發展是一支很大的強心針。

此認證及獎項對我們的品牌是好好的認同,讓更多消費者知道我們網店的存在,多些來惠顧。

此認證及獎項可以消除消費者在網購信心的疑慮,將成功的購物體驗帶給客人。

 
TERMS & CONDITIONS

Agreement to Conditions

  • Participating companies/e-shops are required to abide by all rules and regulations of the Scheme.

  • HKRMA reserves the right of ownership of all data as well as the assessment methods used in the Scheme.

  • HKRMA reserves the right of final decision on all matters related to this Scheme and is not required to disclose any of the reasons relating thereto.

  • Participating companies/e-shops consent to the release to and/ or request for complaint records or information by HKRMA in relation to any allegation received by the Consumer Council and other related government departments or organizations against the participating companies for sale or dealing in pirated or counterfeit goods in the past twelve months.

  • HKRMA reserves the right to request supporting documents from participating companies/e-shops to prove the above declared information.

  • HKRMA shall not be responsible or liable in any occasional disputes / allegations between participating company and/ or its e-shop and individual online shoppers.

 

Confidentiality

  • All information pertaining to the survey data and findings of individual participating e-shop will be handled with utmost care and strict confidentiality.

  • Participating e-shops' performance will not be disclosed, except for the "Category Leader" and "Industry Leader".

Category

  • The Association reserves the rights of final decision in the acceptance, assignment and change of category of participating e-shops.

Withdrawal/Disqualification

  • Withdrawals are not acceptable after the enrolment is received, and the participation fee will not be refunded.

  • Any false information given relating to the participating company/e-shop may result in disqualification of its entry, and any participation fee paid for the period will not be refunded.

  • HKRMA reserves the right to suspend or terminate the use of the Recognition Logo if it has reason to believe the participating companies/e-shops have failed to comply with the rules and regulations of the Scheme, or if any action is taken against such participating companies/e-shops by Consumer Council, and other related government departments or organizations. The participating companies/e-shops are prohibited to use the logo on its e-shop, related advertisement and promotional materials.

CONTACT INFO

Tel: (852) 2866 8311

Email : admin@hkrma.org

Website : www.hkrma.org

Copyright © 2020 The Hong Kong Retail Management Association. All rights reserved.

SAFE

- Provide PCI DSS Payment option(s) - SSL Secure Site to protect consumers' personal information and transaction