To raise consumers' confidence
in Hong Kong's e-shops
Quality E-Shop Recognition Scheme, introduced by Hong Kong Retail Management Association (HKRMA), provides a comprehensive and objective assessment for e-shops in Hong Kong. The scheme aims to give recognition to quality e-shops and develop industry-wide standards and best practices for online retailing in Hong Kong.
To develop industry-wide standards and best practices for online retailing in Hong Kong
To give recognition to quality e-shops
To raise consumers' confidence in Hong Kong's e-shops
Assessment criteria and mechanism are well justified by HKRMA's independent sub-committee. Stages of assessment include Mystery Shopper Assessment and Final Audit by HKRMA, covering the following criteria based on the framework of "3 Perspectives and 4 Key Qualities".
4 KEY QUALITIES
STAGE OF ASSESSMENT
OPERATOR'S TRUST & DEVELOPMENT
Get 3 recognition in 1 price to raise consumers' confidence
1. Quality E-Shop Recognition
Recognized E-Shop would be granted a recognition logo, which used on its e-shop or promotional materials to raise consumers’ confidence, which is valid for 12 months starting from the date of recognition.
E-shop who achieves 23 e-shop prerequisites would be recognized as "Quality E-Shop" (Applicable to Plan 1 & 2)
E-shop who attains 90% or above out of total score would be recognized as "Premium Quality E-Shop" (Applicable to Plan 2 only)
E-shop who achieves 13 e-shop prerequisites of e-Marketplace or Social Media would be recognized as "Quality e-Marketplace E-Shop" or "Quality Social Media E-Shop". (Applicable to Plan 3 only)
Renewal is required before the expiry date and use of expired logo is prohibited.
If you run an e-shop with a registered domain name and online check-out, you will get the following recognition logo if assessment is passed.
If you run an e-shop in e-Marketplace or Social Media (Facebook or Instagram), you will get the following recognition logo if assessment is passed.
2. "No Fakes Pledge" Scheme
The recognized e-shop of Member Company in retail business would be entitled to get free membership of No Fakes Pledge, a scheme established by the Intellectual Property Department.
The Intellectual Property Department reserves the final approval right.
Please CLICK HERE for details of "No Fakes Pledge" Scheme.
3. Web Accessibility Recognition
To encourage e-shop to be more accessible and friendly for person with disabilities, the scheme has incorporated assessment criteria of Web Accessibility in Full Assessment Plan.
E-shop who fulfills the criteria would be additionally awarded for a "Friendly Website Recognition" Logo, granted by Hong Kong Internet Registration Corporation Limited (HKIRC). The HKIRC reserves the final approval right.
Recognized e-shop achieves 5 key e-shop elements of T.R.U.S.T.
The managing company or the participating e-shop shall:
have a valid business registration and a physical business address with substantial operation in Hong Kong
Be fully operative for at least a year (calculated from the first transaction date);
Engage in the retail sale of merchandise or the provision of retail services to individual customers in Hong Kong;
Operate in a website with a registered domain name OR in e-Marketplace, which provide online check-out; OR in Social Media platform (Facebook or Instagram);
Have no record of trading in counterfeit goods.
( i ) For e-shop with registered domain name and online check-out
Plan 1: Standard Assessment
Assessment includes 23 e-shop prerequisites. E-shops who achieves all prerequisites would be recognized as "Quality E-Shop". "Top 10 Quality E-Shop Award" is not entitled to the recognized e-shops of Plan 1.
Plan 2: All-rounded Assessment
Detail assessment report covering 60+ e-shop assessment items will be provided. E-shop attained 90% or above out of total score would be recognized as "Premium Quality E-Shop". Recognized e-shops, who pass in the 1st assessment, will enter "Top 10 Quality E-Shop Award" automatically.
( ii ) For Social Media / e-Marketplace E-Shop
Plan 3: Social Media / e-Marketplace E-Shop Assessment
Assessment includes 13 e-shop prerequisites of Social Media (Facebook / Instagram) or e-Marketplace (TaoBao, TMall, HKTVMall etc.). E-shops who achieves all prerequisites would be recognized as "Quality e-Marketplace E-Shop" or "Quality Social Media E-Shop". "Top 10 Quality E-Shop Award" is not entitled to the recognized e-shops of Plan 3.
( iii ) Re-assessment
Participating e-shop, who fails the 1st assessment, is allowed to apply for re-assessment within three months with a maximum of two times upon the receipt of 1st assessment report.
For Retailer with physical outlet(s)
Plan 1: Standard Assessment
Plan 2: All-rounded Assessment
Member: HK$3,000 (*50% OFF Discount)
*50% off discount is only applicable to New Full Member and 2021 Renewed Member who submit its first application.
WHAT OUR QUALITY
TERMS & CONDITIONS
Agreement to Conditions
Participating companies/e-shops are required to abide by all rules and regulations of the Scheme.
HKRMA reserves the right of ownership of all data as well as the assessment methods used in the Scheme.
HKRMA reserves the right of final decision on all matters related to this Scheme and is not required to disclose any of the reasons relating thereto.
Participating companies/e-shops consent to the release to and/ or request for complaint records or information by HKRMA in relation to any allegation received by the Consumer Council and other related government departments or organizations against the participating companies for sale or dealing in pirated or counterfeit goods in the past twelve months.
HKRMA reserves the right to request supporting documents from participating companies/e-shops to prove the above declared information.
HKRMA shall not be responsible or liable in any occasional disputes / allegations between participating company and/ or its e-shop and individual online shoppers.
All information pertaining to the survey data and findings of individual participating e-shop will be handled with utmost care and strict confidentiality.
Participating e-shops' performance will not be disclosed, except for the "Category Leader" and "Industry Leader".
The Association reserves the rights of final decision in the acceptance, assignment and change of category of participating e-shops.
Withdrawals are not acceptable after the enrolment is received, and the participation fee will not be refunded.
Any false information given relating to the participating company/e-shop may result in disqualification of its entry, and any participation fee paid for the period will not be refunded.
HKRMA reserves the right to suspend or terminate the use of the Recognition Logo if it has reason to believe the participating companies/e-shops have failed to comply with the rules and regulations of the Scheme, or if any action is taken against such participating companies/e-shops by Consumer Council, and other related government departments or organizations. The participating companies/e-shops are prohibited to use the logo on its e-shop, related advertisement and promotional materials.