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To raise consumers' confidence

in Hong Kong's e-shops

Enquiry:

2866-8311 / qeshop@hkrma.org

 

To develop industry-wide standards and best practices for online retailing in Hong Kong

Marble Surface

To give recognition to quality e-shops

To raise consumers' confidence in Hong Kong's e-shops

SCHEME FEATURES

  • Well Recognized Organizer

  • Standardized Benchmarking Criteria

  • Independent Assessment Report

  • 10 Top Quality E-Shop Awards to outstanding e-shops

 

3 PERSPECTIVES

4 KEY QUALITIES

STAGE OF ASSESSMENT

STEP 1
 
Complete a FREE E-Shop Health Check to get your e-shop quality report
STEP 2
Submit Online Application and settle payment
STEP 3
Receive a assessment report in 4 to 6 weeks
STEP 4
(PASS) Get your e-shop recognition logo and certification
(FAIL) Submit reassessment application

01

OPERATOR'S TRUST & DEVELOPMENT

02

CUSTOMER

EXPERIENCE

03

CONTRACT

FULFILLMENT

OPERATION

INFORMATION

SERVICE

SYSTEM

 

1. Quality E-Shop Recognition

  • Recognized E-Shop would be granted a recognition logo, which used on its e-shop or promotional materials to raise consumers’ confidence, which is valid for 12 months starting from the date of recognition. 
     

  • E-shop who achieves 23 e-shop prerequisites would be recognized as "Quality E-Shop" (Applicable to Plan 1 & 2)
     

  • E-shop who attains 90% or above out of total score would be recognized as "Premium Quality E-Shop" (Applicable to Plan 2 only)
     

  • E-shop who achieves 13 e-shop prerequisites of e-Marketplace or Social Media would be recognized as "Quality e-Marketplace E-Shop" or "Quality Social Media E-Shop". (Applicable to Plan 3 only)
     

  • Renewal is required before the expiry date and use of expired logo is prohibited.

If you run an e-shop with a registered domain name and online check-out, you will get the following recognition logo if assessment is passed.

If you run an e-shop in e-Marketplace or Social Media (Facebook or Instagram), you will get the following recognition logo if assessment is passed.

2. "No Fakes Pledge" Scheme

  • The recognized e-shop of Member Company in retail business would be entitled to get free membership of No Fakes Pledge, a scheme established by the Intellectual Property Department.

  • The Intellectual Property Department reserves the final approval right.

  • Please CLICK HERE for details of "No Fakes Pledge" Scheme.

3. Web Accessibility Recognition

  • To encourage e-shop to be more accessible and friendly for person with disabilities, the scheme has incorporated assessment criteria of Web Accessibility in Full Assessment Plan.

  • E-shop who fulfills the criteria would be additionally awarded for a "Friendly Website Recognition" Logo, granted by Hong Kong Internet Registration Corporation Limited (HKIRC). The HKIRC reserves the final approval right.

  • Please CLICK HERE for details of Web Accessibility Recognition Scheme.

 

T

TRUSTWORTHINESS

  • Sustainable business

  • Good reputation with good track record of sale

R

RECOGNIZED HARDWARE

  • Deployed on a trusted hosting platform or licensed software

  • Hosted in a certified data centre

U

USER-FRIENDLY

  • Quality online customer experience.

  • User-friendly interface with clear navigational menu

  • Smooth transaction process

S

SAFE

  • Provide PCI DSS Payment option(s)

  • SSL Secure Site to protect consumers' personal information and transaction

T

TIMELINESS

  • Timeliness delivery in good condition / good manner

  • Timeliness response with quality customer service

 

PARTICIPATION FEE

 

( i ) For e-shop with registered domain name and online check-out

Plan 1: Standard Assessment 

Assessment includes 23 e-shop prerequisites. E-shops who achieves all prerequisites would be recognized as "Quality E-Shop". "Top 10 Quality E-Shop Award" is not entitled to the recognized e-shops of Plan 1.

Plan 2: All-rounded Assessment

Detail assessment report covering 60+ e-shop assessment items will be provided. E-shop attained 90% or above out of total score would be recognized as "Premium Quality E-Shop".  Recognized e-shops, who pass in the 1st assessment, will enter "Top 10 Quality E-Shop Award" automatically.

( ii ) For Social Media / e-Marketplace E-Shop

Plan 3: Social Media / e-Marketplace E-Shop Assessment

Assessment includes 13 e-shop prerequisites of Social Media (Facebook / Instagram) or e-Marketplace (TaoBao, TMall, HKTVMall etc.).  E-shops who achieves all prerequisites would be recognized as "Quality e-Marketplace E-Shop" or "Quality Social Media E-Shop".  "Top 10 Quality E-Shop Award" is not entitled to the recognized e-shops of Plan 3.

( iii ) Re-assessment 

Participating e-shop, who fails the 1st assessment, is allowed to apply for re-assessment within three months with a maximum of two times upon the receipt of 1st assessment report.

For Retailer with physical outlet(s)

Plan 1: Standard Assessment

Member: HK$2,000

Non-Member: HK$2,400

Plan 2: All-rounded Assessment

Member: HK$3,000 (Special Offer 2) 

Non-Member: HK$3,800

For E-tailer without physical outlet(s)

Plan 1: Standard Assessment

Member: Free 

(For 1st Assessment Only)

Non-Member: HK$2,400 (Special offer 1)

Plan 2: All-rounded Assessment

Member: HK$1,000

Non-Member: HK$3,800

 

For Social Media / e-Marketplace E-Shop

Plan 3: Social Media / e-Marketplace 

E-Shop Assessment

Member: HK$680

Non-Member: HK$880

Re-assessment

Plan 1 & 2

Member: HK$1,500/time

Non-Member: HK$1,900/time

 

Plan 3

Member: HK$500/time

Non-Member: HK$650/time

SPECIAL OFFER 1

Plan 1: Standard Assessment 

HK$4,770 only to Get 3 Recognitions, includes:

  1. 2020 & 2021 HKRMA membership; 

  2. 2020 & 2021 No Fake Pledge Membership (正版正貨)

  3. Quality E-shop Recognition valid for 12 months (Standard Assessment)

  • Only applicable to E-tailers with annual turnover at HK$1 million - 10 million

  • Please submit Membership Application and participation fee at the same time.  

  • Limited Offer until 31 August, 2020

SPECIAL OFFER 2

Plan 2: All-round Assessment

HK$1,500 only (50% off)

  • Only applicable to New Members who submit application before 31 August, 2020

  • Please submit Membership Application and participation fee at the same time.  

I am interested in applying for Quality E-Shop Recognition, please contact me for details!
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WHAT OUR QUALITY

E-SHOPS SAY

 

CONTACT INFO

Tel: (852) 2866 8311

Email : admin@hkrma.org

Website : www.hkrma.org

Copyright © 2020 The Hong Kong Retail Management Association. All rights reserved.