quality
e-shop
recognition
To raise consumers' confidence
in Hong Kong's e-shops
Enquiry:
2866-8311 /
OBJECTIVES
Quality E-Shop Recognition Scheme, introduced by Hong Kong Retail Management Association (HKRMA), provides a comprehensive and objective assessment for e-shops in Hong Kong. The scheme aims to give recognition to quality e-shops and develop industry-wide standards and best practices for online retailing in Hong Kong.
To develop industry-wide standards and best practices for online retailing in Hong Kong
To give recognition to quality e-shops
To raise consumers' confidence in Hong Kong's e-shops
SCHEME FEATURES
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Well Recognized Organizer
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Standardized Benchmarking Criteria
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Independent Assessment Report
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Being 10 Top Quality E-Shops - Participating e-shops, who have joined the Full Assessment, will enter “Top 10 Quality E-Shops Awards” automatically without any extra cost.
ASSESSMENT CRITERIA
Assessment criteria and mechanism are well justified by HKRMA's independent sub-committee. Stages of assessment include Mystery Shopper Assessment and Final Audit by HKRMA, covering the following criteria based on the framework of "3 Perspectives and 4 Key Qualities".
3 PERSPECTIVES
4 KEY QUALITIES
STAGE OF ASSESSMENT
STEP 3
Receive a assessment report in 4 to 6 weeks
STEP 4
(PASS) Get your e-shop recognition logo and certification
(FAIL) Submit reassessment application
01
OPERATOR'S TRUST & DEVELOPMENT
02
CUSTOMER
EXPERIENCE
03
CONTRACT
FULFILLMENT
OPERATION
INFORMATION
SERVICE
SYSTEM
RECOGNITION
Get 3 recognition in 1 price to raise consumers' confidence
For e-shop with registered domain name and online check-out 具備已註冊域名及網上付款選項的網店
計劃一：基本評審
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Assessment includes 23 e-shop prerequisites.
提供23個網店基礎條件評審。 -
E-shops who achieves all prerequisites would be recognized as "Quality E-Shop".
通過所有網店基礎條件的網店則獲發「優網店」認證。認 -
"Top 10 Quality E-Shop Award" is not entitled to the recognized e-shops of Plan 1.
證網店將不能競選『十大優質網店大獎』。
計劃二：全面評審
-
Detail assessment report covering 60+ e-shop assessment items will be provided. E-shop attained 90% or above out of total score would be recognized as "Premium Quality E-Shop".
提供超過60多項全面網店評審及報告，網店取得總分90% 或以上將會被認證為 「卓越優網店」。 -
Recognized e-shops, who pass in the 1st assessment, will enter "Top 10 Quality E-Shop Award" of that calendar year automatically without any charge.
認證網店將免費自動進入該年度的『十大優質網店大獎』之競選，唯重新評審之網店將不適用。
For Social Media / e-Marketplace E-Shop 營運於電子市集或社交媒體的網店
計劃三：社交媒體 / 電子市集網店
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Assessment includes 13 e-shop prerequisites of Social Media (Facebook / Instagram) or e-Marketplace (TaoBao, TMall, HKTVMall etc.).
評審提供13個電子市集或社交媒體的網店基礎條件評審。 -
E-shops who achieves all prerequisites would be recognized as "Quality e-Marketplace E-Shop" or "Quality Social Media E-Shop".
通過所有網店基礎條件的網店則獲發「優質電子市集網店」或「優質社交媒體網店」認證。 -
"Top 10 Quality E-Shop Award" is not entitled to the recognized e-shops of Plan 3.
認證網店將不能競選『十大優質網店大獎』。
Re-assessment 重新評審費用
Participating e-shop, who fails the 1st assessment, is allowed to apply for re-assessment within three months with a maximum of two times upon the receipt of 1st assessment report.
REPRESENTATION
Recognized e-shop achieves 5 key e-shop elements of T.R.U.S.T.
TRUSTWORTHINESS
- Sustainable business- Good reputation with good track record of sale
RECOGNIZED HARDWARE
- Deployed on a trusted hosting platform or licensed software- Hosted in a certified data centre
USER-FRIENDLY
- Quality online customer experience.- User-friendly interface with clear navigational menu
- Smooth transaction process
SAFE
- Provide PCI DSS Payment option(s)- SSL Secure Site to protect consumers' personal information and transaction
TIMELINESS
- Timeliness delivery in good condition / good manner- Timeliness response with quality customer service
ELIGIBILITY &
PARTICIPATION FEE
The managing company or the participating e-shop shall:
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have a valid business registration and a physical business address with substantial operation in Hong Kong
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Be fully operative for at least a year (calculated from the first transaction date);
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Engage in the retail sale of merchandise or the provision of retail services to individual customers in Hong Kong;
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Operate in a website with a registered domain name OR in e-Marketplace, which provide online check-out; OR in Social Media platform (Facebook or Instagram);
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Have no record of trading in counterfeit goods.
For e-shop with registered domain name and online check-out 具備已註冊域名及網上付款選項的網店
計劃一：基本評審
-
Assessment includes 23 e-shop prerequisites.
提供23個網店基礎條件評審。 -
E-shops who achieves all prerequisites would be recognized as "Quality E-Shop".
通過所有網店基礎條件的網店則獲發「優網店」認證。認 -
"Top 10 Quality E-Shop Award" is not entitled to the recognized e-shops of Plan 1.
證網店將不能競選『十大優質網店大獎』。
計劃二：全面評審
-
Detail assessment report covering 60+ e-shop assessment items will be provided. E-shop attained 90% or above out of total score would be recognized as "Premium Quality E-Shop".
提供超過60多項全面網店評審及報告，網店取得總分90% 或以上將會被認證為 「卓越優網店」。 -
Recognized e-shops, who pass in the 1st assessment, will enter "Top 10 Quality E-Shop Award" of that calendar year automatically without any charge.
認證網店將免費自動進入該年度的『十大優質網店大獎』之競選，唯重新評審之網店將不適用。
For Social Media / e-Marketplace E-Shop 營運於電子市集或社交媒體的網店
計劃三：社交媒體 / 電子市集網店
-
Assessment includes 13 e-shop prerequisites of Social Media (Facebook / Instagram) or e-Marketplace (TaoBao, TMall, HKTVMall etc.).
評審提供13個電子市集或社交媒體的網店基礎條件評審。 -
E-shops who achieves all prerequisites would be recognized as "Quality e-Marketplace E-Shop" or "Quality Social Media E-Shop".
通過所有網店基礎條件的網店則獲發「優質電子市集網店」或「優質社交媒體網店」認證。 -
"Top 10 Quality E-Shop Award" is not entitled to the recognized e-shops of Plan 3.
認證網店將不能競選『十大優質網店大獎』。
Re-assessment 重新評審費用
Participating e-shop, who fails the 1st assessment, is allowed to apply for re-assessment within three months with a maximum of two times upon the receipt of 1st assessment report.
For Retailer with physical outlet(s)
Plan 1: Standard Assessment
Member: HK$2,000
Non-Member: HK$2,400
Plan 2: All-rounded Assessment
Member: HK$3,000 (*50% OFF Discount)
Non-Member: HK$3,800
*50% off discount is only applicable to New Full Member and 2021 Renewed Member who submit its first application.
For E-tailer without physical outlet(s)
Plan 1: Standard Assessment
Member: Free
(For 1st Assessment Only)
Non-Member: HK$2,400
Plan 2: All-rounded Assessment
Member: HK$1,000
Non-Member: HK$3,800
For Social Media / e-Marketplace E-Shop
Plan 3: Social Media / e-Marketplace
E-Shop Assessment
Member: HK$680
Non-Member: HK$880
Re-assessment
Plan 1 & 2
Member: HK$1,500/time
Non-Member: HK$1,900/time
Plan 3
Member: HK$500/time
Non-Member: HK$650/time
WHAT OUR QUALITY
E-SHOPS SAY
 「優網店」認證及獎項令我們被香港市場肯定，令我們更有信心面對全球化的發展。 |  此認證及獎項在業界是對我們團隊的肯定，亦可加強供應商及消費者對我們的信心。 |  此認證及獎項除了我們品牌的肯定，更是一種鞭策; 因此此計劃需每年續期，提醒我們每年做好自己，以客人主導為目標。 |
|---|---|---|
 「優網店」認證是行內的信心指標，令更多消費者認識到我們的網店。 |  「優網店」認證是行內的信心指標，令更多消費者認識到我們的網店。 |  HKRMA有廣泛的認受性，得獎的確是令我們在網上發展是一支很大的強心針。 |
 此認證及獎項對我們的品牌是好好的認同，讓更多消費者知道我們網店的存在，多些來惠顧。 |  此認證及獎項可以消除消費者在網購信心的疑慮，將成功的購物體驗帶給客人。 |
TERMS & CONDITIONS
Agreement to Conditions
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Participating companies/e-shops are required to abide by all rules and regulations of the Scheme.
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HKRMA reserves the right of ownership of all data as well as the assessment methods used in the Scheme.
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HKRMA reserves the right of final decision on all matters related to this Scheme and is not required to disclose any of the reasons relating thereto.
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Participating companies/e-shops consent to the release to and/ or request for complaint records or information by HKRMA in relation to any allegation received by the Consumer Council and other related government departments or organizations against the participating companies for sale or dealing in pirated or counterfeit goods in the past twelve months.
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HKRMA reserves the right to request supporting documents from participating companies/e-shops to prove the above declared information.
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HKRMA shall not be responsible or liable in any occasional disputes / allegations between participating company and/ or its e-shop and individual online shoppers.
Confidentiality
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All information pertaining to the survey data and findings of individual participating e-shop will be handled with utmost care and strict confidentiality.
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Participating e-shops' performance will not be disclosed, except for the "Category Leader" and "Industry Leader".
Category
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The Association reserves the rights of final decision in the acceptance, assignment and change of category of participating e-shops.
Withdrawal/Disqualification
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Withdrawals are not acceptable after the enrolment is received, and the participation fee will not be refunded.
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Any false information given relating to the participating company/e-shop may result in disqualification of its entry, and any participation fee paid for the period will not be refunded.
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HKRMA reserves the right to suspend or terminate the use of the Recognition Logo if it has reason to believe the participating companies/e-shops have failed to comply with the rules and regulations of the Scheme, or if any action is taken against such participating companies/e-shops by Consumer Council, and other related government departments or organizations. The participating companies/e-shops are prohibited to use the logo on its e-shop, related advertisement and promotional materials.