To raise consumers' confidence
in Hong Kong's e-shops
Enquiry:
2866-8311 /
To develop industry-wide standards and best practices for online retailing in Hong Kong
To give recognition to quality e-shops
To raise consumers' confidence in Hong Kong's e-shops
SCHEME FEATURES
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Well Recognized Organizer
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Standardized Benchmarking Criteria
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Independent Assessment Report
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10 Top Quality E-Shop Awards to outstanding e-shops
3 PERSPECTIVES
4 KEY QUALITIES
STAGE OF ASSESSMENT
STEP 3
Receive a assessment report in 4 to 6 weeks
STEP 4
(PASS) Get your e-shop recognition logo and certification
(FAIL) Submit reassessment application
01
OPERATOR'S TRUST & DEVELOPMENT
02
CUSTOMER
EXPERIENCE
03
CONTRACT
FULFILLMENT
OPERATION
INFORMATION
SERVICE
SYSTEM
1. Quality E-Shop Recognition
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Recognized E-Shop would be granted a recognition logo, which used on its e-shop or promotional materials to raise consumers’ confidence, which is valid for 12 months starting from the date of recognition.
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E-shop who achieves 23 e-shop prerequisites would be recognized as "Quality E-Shop" (Applicable to Plan 1 & 2)
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E-shop who attains 90% or above out of total score would be recognized as "Premium Quality E-Shop" (Applicable to Plan 2 only)
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E-shop who achieves 13 e-shop prerequisites of e-Marketplace or Social Media would be recognized as "Quality e-Marketplace E-Shop" or "Quality Social Media E-Shop". (Applicable to Plan 3 only)
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Renewal is required before the expiry date and use of expired logo is prohibited.
If you run an e-shop with a registered domain name and online check-out, you will get the following recognition logo if assessment is passed.
If you run an e-shop in e-Marketplace or Social Media (Facebook or Instagram), you will get the following recognition logo if assessment is passed.
2. "No Fakes Pledge" Scheme
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The recognized e-shop of Member Company in retail business would be entitled to get free membership of No Fakes Pledge, a scheme established by the Intellectual Property Department.
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The Intellectual Property Department reserves the final approval right.
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Please CLICK HERE for details of "No Fakes Pledge" Scheme.
3. Web Accessibility Recognition
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To encourage e-shop to be more accessible and friendly for person with disabilities, the scheme has incorporated assessment criteria of Web Accessibility in Full Assessment Plan.
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E-shop who fulfills the criteria would be additionally awarded for a "Friendly Website Recognition" Logo, granted by Hong Kong Internet Registration Corporation Limited (HKIRC). The HKIRC reserves the final approval right.
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Please CLICK HERE for details of Web Accessibility Recognition Scheme.
PARTICIPATION FEE
( i ) For e-shop with registered domain name and online check-out
Plan 1: Standard Assessment
Assessment includes 23 e-shop prerequisites. E-shops who achieves all prerequisites would be recognized as "Quality E-Shop". "Top 10 Quality E-Shop Award" is not entitled to the recognized e-shops of Plan 1.
Plan 2: All-rounded Assessment
Detail assessment report covering 60+ e-shop assessment items will be provided. E-shop attained 90% or above out of total score would be recognized as "Premium Quality E-Shop". Recognized e-shops, who pass in the 1st assessment, will enter "Top 10 Quality E-Shop Award" automatically.
( ii ) For Social Media / e-Marketplace E-Shop
Plan 3: Social Media / e-Marketplace E-Shop Assessment
Assessment includes 13 e-shop prerequisites of Social Media (Facebook / Instagram) or e-Marketplace (TaoBao, TMall, HKTVMall etc.). E-shops who achieves all prerequisites would be recognized as "Quality e-Marketplace E-Shop" or "Quality Social Media E-Shop". "Top 10 Quality E-Shop Award" is not entitled to the recognized e-shops of Plan 3.
( iii ) Re-assessment
Participating e-shop, who fails the 1st assessment, is allowed to apply for re-assessment within three months with a maximum of two times upon the receipt of 1st assessment report.
For Retailer with physical outlet(s)
Plan 1: Standard Assessment
Member: HK$2,000
Non-Member: HK$2,400
Plan 2: All-rounded Assessment
Member: HK$3,000 (Special Offer 2)
Non-Member: HK$3,800
For E-tailer without physical outlet(s)
Plan 1: Standard Assessment
Member: Free
(For 1st Assessment Only)
Non-Member: HK$2,400 (Special offer 1)
Plan 2: All-rounded Assessment
Member: HK$1,000
Non-Member: HK$3,800
For Social Media / e-Marketplace E-Shop
Plan 3: Social Media / e-Marketplace
E-Shop Assessment
Member: HK$680
Non-Member: HK$880
Re-assessment
Plan 1 & 2
Member: HK$1,500/time
Non-Member: HK$1,900/time
Plan 3
Member: HK$500/time
Non-Member: HK$650/time
SPECIAL OFFER 1
Plan 1: Standard Assessment
HK$4,770 only to Get 3 Recognitions, includes:
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2020 & 2021 HKRMA membership;
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2020 & 2021 No Fake Pledge Membership (正版正貨)
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Quality E-shop Recognition valid for 12 months (Standard Assessment)
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Only applicable to E-tailers with annual turnover at HK$1 million - 10 million
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Please submit Membership Application and participation fee at the same time.
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Limited Offer until 31 August, 2020
SPECIAL OFFER 2
Plan 2: All-round Assessment
HK$1,500 only (50% off)
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Only applicable to New Members who submit application before 31 August, 2020
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Please submit Membership Application and participation fee at the same time.
WHAT OUR QUALITY
E-SHOPS SAY